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AI search and AEO guides
Practical guides to answer engine optimization: how ChatGPT, Gemini, Claude and Perplexity choose brands, how to measure AI visibility, and how to get recommended.
- What is answer engine optimization (AEO)? A practical guide for 2026Answer engine optimization (AEO) is how brands get named in ChatGPT, Gemini, Claude and Perplexity answers. What it is, how it works and how to start.
- How to get your brand recommended by ChatGPT (and Gemini, Claude and Perplexity)A step-by-step plan to get ChatGPT, Gemini, Claude, Perplexity, Grok and DeepSeek to recommend your brand: questions, facts, pages, sources and tracking.
- AI visibility metrics explained: visibility, position, share of voice, citations and sentimentDefinitions and formulas for the five metrics that measure how AI assistants see your brand, with examples and how to improve each one.
- AEO vs GEO vs SEO: what's the difference and which do you need?SEO wins rankings, AEO and GEO win mentions inside AI answers. How they differ in goals, signals and measurement, and how to run them together.
- How ChatGPT, Gemini, Claude and Perplexity choose which brands to recommendWhat drives brand recommendations in AI assistants: training data, live retrieval, citations, consistency and question wording, engine by engine.
- llms.txt, robots.txt and AI crawlers: how to make your website readable by AIWhich AI crawlers to allow in robots.txt, what to put in llms.txt, and the technical checks that help ChatGPT, Claude, Perplexity and Gemini read your site.
- How to track brand mentions in ChatGPT, Perplexity, Gemini, Claude, Grok and DeepSeekManual and automated ways to track how AI assistants mention your brand and competitors, what to record, how often, and how to read the results.
- What to do when ChatGPT or Gemini says something wrong about your brandHow to find and correct wrong prices, features, locations or reviews that AI assistants state about your company, step by step.
- AI visibility for agencies: how to sell, deliver and report AEO to clientsHow marketing and SEO agencies can package answer engine optimization: audits, monthly tracking, deliverables, pricing models and client reporting.