AI visibility for agencies: how to sell, deliver and report AEO to clients

Start with an audit that sells itself

Pick 20 to 30 buyer questions for the prospect, run them across the major AI engines, and show:

• how often the prospect is named versus its top three competitors
• the questions it loses, with the actual answers
• the sites the engines cite instead
• any wrong claims about the brand

A one-page result like "named in 12% of answers; your top competitor in 41%" opens the conversation better than any deck.

A monthly delivery loop

1. Measure: scheduled scans of the client's question set.
2. Prioritise: questions lost to competitors, sources to target, wrong claims.
3. Ship: answer-first pages, comparison pages, FAQ and schema updates, listing fixes, outreach for mentions.
4. Report: trends and what was shipped.

Pricing models agencies use

• Audit fee for the first analysis.
• Monthly retainer for tracking plus a fixed number of content and outreach deliverables.
• Add-on to SEO retainers, priced per brand or per tracked question set.

Reporting that clients understand

Lead with three numbers: AI visibility, share of voice against named competitors, and the number of wrong claims fixed. Then show per-engine trends and the work shipped.

Tooling

Look for multi-brand workspaces, team access with roles, scheduled scans, white-label PDF reports and CSV exports. The Get AI Vizible Agency plan tracks 10 client brands with 50 questions each across six engines, lets you set the scan frequency per brand, includes 25 user seats and white-label reports, and adds Google rank tracking and keyword data in the same dashboard.