What is an AI visibility tool? How AI visibility tracking works
By Get AI Vizible · Updated
Short answer
An AI visibility tool measures how often AI assistants such as ChatGPT, Gemini, Claude, Perplexity, Grok and DeepSeek mention and recommend your brand when people ask them buying questions. It asks a fixed set of questions on each engine on a schedule, then reports your visibility (share of answers that name you), your position, your share of voice against competitors, the websites the answers cite, and whether what they say about you is accurate. It is a marketing tool for answer engine optimization (AEO), not an LLM observability tool for monitoring your own AI app.
What it measures
| Metric | Meaning |
|---|---|
| Visibility | Share of answers that mention your brand |
| Average position | Where you appear among the brands named |
| Share of voice | Your mentions versus each competitor's |
| Citation rate | Share of answers that link to your website |
| Sentiment | Whether answers describe you positively, neutrally or negatively |
| Accuracy | Wrong claims about your prices, products or locations |
See AI visibility metrics explained for the formulas.
How it works
- You enter your brand, website, competitors and the questions buyers ask (for example "best CRM for a small agency").
- The tool asks every question on each AI engine through its API, on a schedule.
- It reads each answer: which brands are named, in what order, what is said and which pages are cited.
- It turns the answers into metrics, trends and a list of what to fix, such as sites to get listed on and questions that need a page.
AI visibility tool vs SEO tool vs LLM observability
| Tool type | Answers the question | Examples |
|---|---|---|
| AI visibility tool | Do AI assistants recommend my brand? | Get AI Vizible, Profound, Peec AI, Otterly.ai |
| SEO tool | Where do I rank on Google? | Semrush, Ahrefs, SE Ranking |
| LLM observability | Is my own AI app working correctly? | Arize, LangSmith, Langfuse |
The names overlap, but the jobs are different. Several SEO tools now sell AI visibility add-ons; see the best AI visibility tools compared.
What to look for
- Engines included, not sold as add-ons: at least ChatGPT, Gemini and Perplexity; Claude, Grok and DeepSeek if your buyers use them
- Your own questions, enough for your categories and locations (20 to 50 per brand is typical)
- Competitor tracking with share of voice
- Sources and next steps, so the data turns into work
- Price per brand that fits your budget, with a trial
Get AI Vizible
Get AI Vizible is an AI visibility tool that tracks ChatGPT, Claude, Gemini, Perplexity, Grok and DeepSeek on every plan, with FactCheck, cited sources, a to-do list, an AI writer and a Google SEO suite, from $99 per month. The 7-day free trial needs no card.
Frequently asked questions
- Is an AI visibility tool the same as a GEO or AEO tool?
- Yes. AI visibility, AEO (answer engine optimization) and GEO (generative engine optimization) tools all measure and improve how AI assistants present your brand. The terms differ mainly in emphasis.
- How much does an AI visibility tool cost?
- Self-serve plans ranged from about $29 to $500 per month in October 2026; enterprise platforms are priced on request. Get AI Vizible starts at $99 per month.
- Do I need one if my site already ranks on Google?
- Google rankings help, but AI assistants also lean on reviews, lists, forums and other sites. Many brands that rank well on Google are rarely named in AI answers, so it is worth measuring directly.
Related
- AEO tools: what an answer engine optimization tool does, and the best options in 2026What an AEO tool does, the four types of answer engine optimization tools, and the best AEO tools in 2026 compared on engines, prompts and price.
- AI visibility tracker: track your brand in ChatGPT, Gemini, Claude, Perplexity, Grok and DeepSeekGet AI Vizible's AI visibility tracker asks your buyer questions on six AI engines on a schedule and tracks mentions, position, share of voice and citations. From $99/month.
- Best AI visibility tools in 2026: features and pricing comparedProfound, Peec AI, Otterly, Semrush, Ahrefs Brand Radar, SE Ranking, Rankscale, Scrunch, AthenaHQ and Get AI Vizible compared on engines, prompts and price.
- AI visibility metrics explained: visibility, position, share of voice, citations and sentimentDefinitions and formulas for the five metrics that measure how AI assistants see your brand, with examples and how to improve each one.
- How to track brand mentions in ChatGPT, Perplexity, Gemini, Claude, Grok and DeepSeekManual and automated ways to track how AI assistants mention your brand and competitors, what to record, how often, and how to read the results.
- Get AI Vizible pricingPlans from $99 a month, with a 7-day free trial.