Ahrefs vs Semrush for tracking AI Overviews and ChatGPT citations: is it worth upgrading?
By Get AI Vizible · Updated
Short answer
Both sell AI visibility as a paid add-on, so upgrading is worth it mainly if you already use that suite. Semrush's AI Visibility Toolkit costs about $99 a month per domain for 25 prompts on ChatGPT, Google AI, Gemini and Perplexity, with one user. Ahrefs Brand Radar starts at €47 a month for 5 custom prompts, and its AI Visibility Index (from €179) estimates visibility across 512 million+ prompts modelled from searches, covering AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude. If you don't need a full SEO suite, a standalone tool such as Get AI Vizible ($99 for 50 questions on seven engines plus rank tracking with AI Overview citations) costs less per tracked question.
At a glance
| Semrush AI Visibility Toolkit | Ahrefs Brand Radar | Get AI Vizible | |
|---|---|---|---|
| What it is | Add-on to Semrush | Add-on to Ahrefs | Standalone AI visibility + SEO tool |
| Entry price | $99/mo per domain | €47/mo (5 prompts); Index from €179 | $99/mo |
| Your own prompts | 25 (+50 for $60/mo) | 5 to 20; from 83 on Enterprise | 50 per brand |
| AI Overviews | Google AI | Yes, plus AI Mode | AI Overview presence and citations per tracked keyword; AI Mode answers |
| ChatGPT | Yes | Yes | Yes |
| Other engines | Gemini, Perplexity | Perplexity, Gemini, Copilot, Claude | Claude, Gemini, Perplexity, Grok, DeepSeek |
| Users | 1 | Ahrefs seats | 2 on Starter |
Prices as listed on the vendors' pricing pages between 24 October and 2 November 2026 (Semrush from third-party listings). Vendors change plans often; check their pricing pages before buying. Ahrefs showed prices in euros on 27 October 2026.
Is upgrading worth it?
- Yes, if your team already works in that suite and a handful of prompts is enough.
- Ahrefs suits teams that want market-wide estimates from its prompt index, not only their own questions.
- Semrush suits one domain with up to 25 prompts; each extra domain costs another $99.
- A standalone tool is cheaper when you track many of your own questions or several brands.
Frequently asked questions
- Which tracks ChatGPT citations?
- Both add-ons track ChatGPT. Get AI Vizible records which sites each ChatGPT answer cites for your questions and whether your site is one of them.
- Is Ahrefs Brand Radar included in Ahrefs plans?
- It was listed with its own pricing on 27 October 2026: custom prompts from €47 a month and the AI Visibility Index from €179 a month.
Related
- Get AI Vizible vs Ahrefs Brand Radar: AI visibility tracking comparedGet AI Vizible and Ahrefs Brand Radar compared on AI engines, prompts, pricing and how each fits next to your SEO tools.
- Get AI Vizible vs Semrush AI Visibility ToolkitGet AI Vizible and Semrush's AI Visibility Toolkit compared on price per domain, prompts, engines, users and SEO coverage.
- Best AI visibility tools in 2026: features and pricing comparedProfound, Peec AI, Otterly, Semrush, Ahrefs Brand Radar, SE Ranking, Rankscale, Scrunch, AthenaHQ and Get AI Vizible compared on engines, prompts and price.